Break Free from the Coatings Price War: AI-Powered Color Matching Ushers in a New Era of Color Intelligence

On September 5, the Jinan stop of the Industrial Coatings Distributors Forum concluded successfully. To help industrial coatings distributors in Shandong and North China overcome intense market competition and address color-matching challenges, Xiang Wei, Senior Application Project Manager at Guangdong Zhimu New Materials, delivered a presentation titled “Move Beyond Experience-Based Color Matching: Embrace the Era of Intelligent Color with Tinting Pastes.” The presentation focused on AI-powered color matching for industrial coatings, enabling distributors to build distinctive and sustainable service advantages.
Addressing the key operational challenges facing coatings distributors today, the presentation explored the industry’s transition from experience-based manual color matching to data-driven intelligent solutions. It highlighted the core advantages of Zhimu’s integrated system, which combines machine-dispensed tinting pastes with AI-powered software and hardware. By comparing conventional in-house milled colorants with standardized machine-dispensed tinting pastes in terms of application performance, cost, and batch-to-batch consistency, the presentation gave distributors a clear understanding of the practical value and benefits of intelligent color matching. By reducing reliance on the expertise of veteran colorists, distributors can compete through standardization, digitalization, and systematic operations.
Looking ahead, Zhimu New Materials will continue to focus on color solutions for industrial wood coatings while further enhancing its intelligent color-matching software, hardware, and implementation services. Drawing on its proven data-driven color-matching technology and integrated support capabilities, Zhimu aims to help more distributors move beyond price-based competition. By empowering distribution channels through technology and building trust through consistent quality, the company will work alongside its partners to create a mutually successful future in the new era of color intelligence.